Eastview Advisory

Eastview Advisory is an up and coming commercial buyers agent and tenant advocate based in Newcastle and the Hunter Valley. Simon and the team wanted to bring his experience of a high end buyers agency to life with a new website.

Partnering with Eastview Adivsory to overhaul the user experience

Eastview Advisory wanted to enhance the client experience, offering the same customer focused experience throughout all touch points along the customer journey.

Clickk commenced the project by engaging with Simon for an immersive discovery session. Combined with competitive analysis, this uncovered a range of keywords for Eastview to target.

We looked at workflows and the holistic customer experience, helping Eastview plug any gaps in their funnel and make improvements along the way. This enables the team to do what they enjoy and are good at – acting on behalf of buyers & tenants.

Key Deliverables included

  • WordPress Website Development
  • Web Design
  • Google Analytics/Search Console Integration
  • Integration with Agentbox CRM
  • Hosting & Support
  • Training
  • Google Ads
  • SEO

Buying or leasing a commercial property can be a stressful experience. When designing the website, our graphic designer Jemma ensured that the process was communicated with confidence, clarity and certainty.

Clickk developed a structured plan to achieve these objectives:

  • Customer personas: we identified that Eastview had three main customer types: tenants, investors and owner-occupiers
  • Keyword planning: utilising competitive analysis, data from Semrush and Google Search Console + Google Ads Planner
  • Iterative process: delivery of a homepage design with client approval, before remaining pages were implemented
  • Testing & QA: utilising our 30 point quality assurance plan to ensure the website is performing

After an in-depth discovery session with keyword and competitive analysis, we proposed the ideal site architecture to enhance SEO capabilities for the site. We identified the need for:

  • Case studies (and results)
  • FAQs tailored to the three different customer types
  • Continuation and improvement of the UX of the blog
  • Utilising numbers and metrics to showcase the work of Eastview
  • Delivery of testimonials for social proof

The result is the implementation of a fully responsive WordPress website, with the added bonus of a gorgeous video. As the SEO of the site gains momentum, this platform is the perfect foundation for Eastview.

I recently had a website built for my business by Clickk. Chris and Jemma were so much fun to work with the end result is amazing. The quality of the design and build is amazing and the price was very reasonable considering. Highly recommend Click for your next website or branding

Simon Borham, Eastview Advisory