At Clickk, our approach to SEO starts with the website itself. We research what your customers are searching for, where the opportunities exist and how your website needs to grow to better answer those searches and compete in your market.
That can mean developing a stronger sitemap, creating new service and location pages, improving existing content or regularly publishing useful articles that answer the questions your customers are searching for. We combine search volumes, competition, search intent and commercial value to determine which opportunities are actually worth pursuing.
We’re also web developers, which means we can handle the technical side too. From site architecture and page speed to redirects, schema and indexation issues, we can identify technical SEO problems and actually fix them. It’s an approach that brings content, SEO, design and development together rather than treating them as separate services.
Before recommending SEO work, we look at what people are actually searching for and whether there’s a worthwhile opportunity for your business. We consider search volumes, competition, intent, geography, current rankings and commercial value alongside what your competitors are doing. This gives us a clearer picture of where to focus rather than chasing keywords simply because they have search volume.
For us, SEO isn’t about squeezing more keywords into an existing five page website. We look for opportunities to build out your website with genuinely useful service pages, location pages, resources and articles that answer what prospective customers are searching for. Over time, your website becomes a more comprehensive resource around your products, services and expertise.
One of our biggest advantages is having SEO, design and development capability within the same team. If an audit identifies problems with site architecture, page speed, redirects, schema, indexation or Core Web Vitals, we don’t need to hand you a technical report and ask you to find someone else to implement it. Our developers can actually make the changes.
Redesigning a website without considering SEO can undo years of work. We dedicate significant time to protecting existing search visibility during website migrations, including reviewing existing URLs, identifying important content, mapping redirects and submitting updated sitemaps. Our goal is to improve your website without unnecessarily losing the search equity you’ve already built.
Already paying for SEO and not sure whether it’s working? We can provide independent SEO consulting and a second opinion on your current performance. We’ll look at your rankings, organic traffic, website, content and competitive landscape to help you understand what’s happening, where opportunities exist and whether further investment in SEO makes commercial sense for your business.
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Our clients say it best. Hear about their experience working with Clickk and what makes us different.
We strive to answer all your questions about website design. If you have any further questions, please don’t hesitate to get in touch with our friendly team.
Yes. Every website we build includes strong technical SEO foundations as standard. This includes meta titles, meta descriptions, XML sitemap submission, Google Search Console and GA4 configuration, logical heading structures, mobile responsiveness, SEO-friendly URLs and redirects where an existing website is being replaced.
We also configure basic schema through Yoast and set up analytics tracking for up to 10 key events. More advanced schema, image optimisation requirements and Google Tag Manager configurations can also be included where required.
Our websites will typically achieve 100/100 for SEO within Google PageSpeed Insights, helping ensure the technical foundations align with Google’s recognised SEO best practices.
No, and no reputable agency can guarantee a number one Google ranking. There can only be one number one result, and you’re competing against other businesses that may have spent years investing in their websites, content and authority.
Our standard website SEO makes sure the fundamentals are done properly and gives Google a strong technical foundation from which to understand and index your website.
In less competitive markets, that can go a long way. For highly competitive industries or national keywords, however, ongoing content, optimisation, authority building and other SEO activity may be required to compete for the highest positions.
We don’t choose keywords based on search volume alone. We consider search volume, competition, search intent, commercial value, geographic relevance, existing rankings and longer-tail opportunities to determine which searches are most valuable to your business.
We also look at the competitive landscape to understand which businesses currently appear for those searches and what it may take to compete with them.
From there, keywords are mapped to the most appropriate pages rather than trying to make one page rank for everything. This can also identify opportunities for completely new pages that don’t currently exist on your website.
Absolutely. In fact, building out useful service and location pages is a major part of our approach to SEO.
Keyword research can reveal products, services, locations and questions that your customers are actively searching for but your current website doesn’t adequately cover. Rather than simply adding those phrases to existing pages, we can develop dedicated content around them.
Over time, this can turn a relatively small website into a much more comprehensive resource that better explains what your business does, answers customer questions and gives search engines more relevant content to surface for different searches.
Yes. We can handle the research, strategy, writing and publishing of SEO content. This can include service pages, location pages, landing pages, resources and ongoing blog or article content.
For articles, we often look at the questions people are already asking Google around your products, services and industry. We can then create useful content that directly addresses those questions while supporting the broader SEO strategy.
Depending on your requirements and budget, we can offer different approaches to content creation, including AI-assisted and non-AI content production, with the appropriate research, editing and review process around it.
Yes. Location based SEO can be particularly valuable for businesses serving specific cities, regions or multiple service areas.
We can research how people search for your services in different locations and build dedicated location content around genuine search opportunities. For businesses operating across multiple areas, that might mean developing a structured approach to pages targeting Newcastle, Sydney, Maitland, the Central Coast or other relevant markets.
Where appropriate, we can also assist with Google Business Profile optimisation, citations and other local SEO activity as part of a broader scoped engagement.
Yes. Technical SEO is an area where being a web development agency gives us a significant advantage.
Our team can investigate and resolve issues involving crawling and indexation, broken links, redirects, canonical URLs, duplicate content, XML sitemaps, robots.txt, Core Web Vitals, page speed, structured data, mobile usability, site architecture and other technical problems.
We also work alongside external SEO teams when they identify technical recommendations that need to be implemented. Rather than having SEO recommendations sitting in a spreadsheet for months, our developers can scope and make the required changes to the website.
A website redesign always needs to be handled carefully, particularly when the existing website already generates organic traffic. SEO migration planning is a core part of our website redesign process.
We review the existing website structure and important URLs, determine what content needs to be retained and create 301 redirects where URLs are changing. We also configure the new sitemap and submit it through Google Search Console once the new website is live.
While no agency can promise rankings will never fluctuate during a migration, putting the correct process in place significantly reduces unnecessary risk and helps preserve the value the existing website has built.
Yes. If you’re investing in SEO but aren’t sure whether you’re getting results, we can provide SEO consulting and an independent second opinion.
We’ll look at areas such as your current rankings, organic traffic, leads, website structure, content and the competitive landscape to understand where you currently stand and what opportunities may exist.
The goal isn’t to tell you that everything another agency is doing is wrong. It’s to give you an informed, independent view of your website and help you understand whether your current SEO investment appears to be moving the business in the right direction.
Our ongoing SEO work is generally focused on expanding and improving the website over time rather than selling a fixed package of tactical SEO activities.
This can involve ongoing keyword research, new service and location pages, articles, content improvements, technical optimisation and performance analysis. We can track rankings, organic traffic, leads and sales to understand whether that work is translating into meaningful business outcomes.
For businesses that require broader ongoing services such as extensive backlink outreach, digital PR or specialist campaigns, we’ll be upfront about whether we’re the right fit or whether another specialist would be better suited to the work. We have a network of providers we collaborate with.
Elevate your business online with a stunning website design. Full service design, development & ongoing support.
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