A nationwide disruptor in Engineering

P&A Logo

Snapshot

P&A Engineering Supplies has a long history of being Newcastle’s leading suppliers of engineering equipment including coolant, abrasives, cutting tools and more. It was time for P&A to move beyond the local market and expand. To do this, digital infrastructure was needed.

Deliverables

  • E-Commerce website with Xero integration
  • Nationwide SEO strategy
  • UX & UI conversion considerations

The Challenge

P&A had no website, digital marketing strategies and overall did not have any technology supporting the business. Clickk has worked with P&A closely over the past 5 years to deliver a WordPress website, internal enterprise resource planning system with enterprise application integration and digital marketing strategies.

The Approach

Clickk performed extensive research into the engineering supply industry – working closely with P&A to understand the end-users, the products, and the challenges that staff face on a daily basis. This was performed to create a solution that drove online sales whilst simultaneously streamlining the operations of the business.

The Outcome

  • The website is fully responsive and utilises a WordPress and WooCommerce framework.
  • A blog is integrated to power the content marketing strategy
  • The website holds over 10,000 products from 30 different suppliers.
  • It ranks extremely competitively in Houghton Coolants, PB Swiss Tools and other key brands which are important to P&A.

Explore Our Other Digital Outcomes