A nationwide disruptor in Engineering
P&A Engineering Supplies has a long history of being Newcastle’s leading suppliers of engineering equipment including coolant, abrasives, cutting tools and more. It was time for P&A to move beyond the local market and expand. To do this, digital infrastructure was needed.
Deliverables
- E-Commerce website with Xero integration
- Nationwide SEO strategy
- UX & UI conversion considerations
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The Challenge
P&A had no website, digital marketing strategies and overall did not have any technology supporting the business. Clickk has worked with P&A closely over the past 5 years to deliver a WordPress website, internal enterprise resource planning system with enterprise application integration and digital marketing strategies.
The Approach
Clickk performed extensive research into the engineering supply industry – working closely with P&A to understand the end-users, the products, and the challenges that staff face on a daily basis. This was performed to create a solution that drove online sales whilst simultaneously streamlining the operations of the business.
The Outcome
- The website is fully responsive and utilises a WordPress and WooCommerce framework.
- A blog is integrated to power the content marketing strategy
- The website holds over 10,000 products from 30 different suppliers.
- It ranks extremely competitively in Houghton Coolants, PB Swiss Tools and other key brands which are important to P&A.
