At Clickk, we provide UX and UI design for businesses, enterprise and government organisations that need to make complex digital experiences easier to use. We start by understanding your organisation, your audiences and what users actually need from your website, using a combination of research, data and stakeholder engagement to guide the process.
Great UX is about more than making a website easy to navigate. We consider how users search, what information matters to them, how they move through your website and what they need at each stage. From there, we develop sitemaps, information architecture, user journeys and interfaces that make even complex websites feel simple.
Our approach balances user experience with the bigger picture. We consider SEO, accessibility, website speed, branding, visual design and conversion throughout the process, creating an experience that works for your users without losing sight of what your organisation needs the website to achieve.
Before designing anything, we take the time to understand your organisation and the people using your website. That can include stakeholder workshops, customer interviews, GA4 and Search Console data, search volumes, competitor research, heatmaps and session recordings. It gives us real evidence to work from rather than designing around assumptions or personal preferences.
Large websites often need to serve multiple audiences, communicate complex services and organise significant amounts of information. We define customer personas, identify what each audience needs and create clear information architecture and user journeys around them. From there, we recommend the right UI components to communicate information clearly and help users naturally move through the website.
Good UX needs to work for everyone. We consider the needs of your customers alongside marketing, sales, operations, management and other internal stakeholders. We then balance those requirements with SEO, accessibility, website speed, branding, visual design and conversion to create an experience that works for users while still achieving your organisation’s broader objectives.
Complex projects can involve input from marketing teams, sales, operations, executives, customers, suppliers and other stakeholders, all with different priorities. Our process gives those groups an opportunity to contribute while keeping the project moving towards a clear objective. We bring those requirements together and turn them into a practical UX strategy everyone can understand.
When a project requires it, we can turn designs into interactive prototypes and put them in front of real users before development begins. We can record and observe how people navigate the experience, identify areas of friction and refine the interface based on what we learn. Once approved, our developers can build it or we can hand everything over to your team.
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We strive to answer all your questions about website design. If you have any further questions, please don’t hesitate to get in touch with our friendly team.
UX, or user experience design, focuses on how a website works and how easily people can use it. This includes understanding your users, planning information architecture, developing sitemaps and user journeys, and determining how people should move through the website.
UI, or user interface design, focuses on how that experience is presented visually. This includes layouts, typography, navigation, components, interactions and the overall look and feel of the interface.
The two work together. UX creates the structure and logic behind the experience, while UI turns that thinking into an interface that’s clear, intuitive and visually engaging.
Every project is different, but we generally begin with a discovery workshop involving the relevant stakeholders to understand your business objectives, audiences, requirements and existing challenges.
From there, we can analyse GA4, Google Search Console, search volumes, competitor websites, heatmaps and recorded user sessions. We can also conduct interviews with internal stakeholders, customers, suppliers and other users to understand their needs.
We use those insights to inform customer personas, sitemaps, information architecture and user journeys before moving into wireframes and high-fidelity UI design. The exact process is tailored to the complexity and requirements of the project.
Yes. UX and UI design can be delivered as a standalone project or as part of a complete website project with Clickk.
We can handle the research, strategy, information architecture, sitemap, wireframes and high-fidelity designs before handing everything over to your internal development team or another agency. This can include the approved designs, global styles and design systems needed to develop the website consistently.
Most clients choose to continue into development with us, where one of our in-house developers works with the design team to turn the approved UX and UI into the finished website.
Yes. Research is a major part of our UX process. Depending on the project, we can conduct interviews with customers, suppliers, staff and other stakeholders to understand what different audiences need from the website.
We combine this qualitative research with data from tools such as GA4, Google Search Console, SEMrush, Zoho Pagesense, Google Keyword Planner and website analytics.
We can also use heatmaps and session recordings to see how people actually interact with an existing website. Bringing these different sources together gives us a much clearer picture of user behaviour and helps us make design decisions based on evidence rather than assumptions.
Yes. For projects where user testing will provide valuable insight, we can create interactive prototypes that allow people to experience the proposed website before it’s developed.
We can then observe and record users interacting with the prototype to understand how naturally they navigate it, where they hesitate, what they click and whether they can find important information or complete key tasks.
We use those findings to refine the UX and UI before development begins. This gives us an opportunity to identify potential usability issues early, when they’re significantly easier to address than after the finished website has been built.
Absolutely. Managing multiple stakeholder groups is an important part of our approach to larger UX projects.
Internally, that might involve working with marketing, sales, operations, management and executive teams, each with different priorities and objectives. Externally, customers, suppliers, partners and other audiences can have completely different reasons for using the website.
Our job is to understand those different requirements, identify where they overlap and create a clear strategy around them. This helps prevent the website becoming a collection of competing internal requests and keeps the experience focused on what users and the organisation actually need.
Yes. An existing website can actually give us valuable data and insights that help inform the new experience.
We can review your current website’s analytics, search performance, heatmaps, user recordings, content and navigation to understand what’s working and where users may be experiencing friction. We can combine this with stakeholder and user research to identify opportunities for improvement.
From there, we can rethink the sitemap, information architecture, user journeys and interface while retaining the elements that are already performing well. The aim isn’t to change things for the sake of it, but to make informed improvements based on evidence.
Absolutely. SEO and UX shouldn’t be treated as two separate things. Search data can tell us a lot about what people are looking for, the language they use and how information should be structured.
We use tools including Google Search Console, SEMrush and Google Keyword Planner to understand search behaviour and volumes. Those insights can then help inform sitemaps, navigation, information architecture and page structures.
At the same time, we balance SEO requirements with usability, website speed, accessibility, branding and conversion so the experience isn’t designed around search engines at the expense of the people actually using it.
Yes. Accessibility is considered throughout our UX and UI process and becomes particularly important when working with government organisations, larger businesses and websites serving broad or diverse audiences.
Accessibility can influence everything from typography, contrast and navigation through to content hierarchy, interactions and how information is presented across different devices.
Where an organisation has specific accessibility or WCAG requirements, these can be incorporated into the project scope from the beginning. This allows accessibility to be considered as part of the overall user experience rather than something that’s added to the website at the end.
Yes. Our team has experience managing UX and UI for large, content heavy and complex digital projects involving significant amounts of information, multiple audiences and numerous stakeholders.
These projects can involve marketing, sales, operations and executive teams alongside customers, suppliers and other external users, each with their own needs and priorities.
We put a clear process around research, stakeholder engagement, information architecture, user journeys, design, prototyping and feedback. This allows us to take a large amount of information and competing requirements and turn them into a structured digital experience that’s easier for users to understand and navigate.
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