Clickk was engaged to rejuvenate Unwind Hunter Valley’s online presence, transitioning their outdated Drupal website to a sleek, modern WordPress platform. Key deliverables included:

• Property Integration: Migrated all property listings seamlessly to the new platform, integrating with Newbook to display real-time availability and bookings.
• Luxury Visual Aesthetic: Utilised high-quality imagery to evoke the feel of a luxury escape, complemented by a refined colour palette and modern font pairing.
• Custom UX/UI Design: Created an icon set of 60+ icons, and restructured the website’s layout to prioritise user experience.
• Information Hub: Created a dedicated section featuring local attractions, events, cellar doors, and leisure activities in the Hunter Valley.
• Event-Driven Accommodation Suggestions: Dynamic events function that recommends nearby accommodation options based on event locations.
• Custom CMS: Designed an intuitive content management system, empowering the Unwind team to easily manage content across the site.
• Video Tutorials: Provided tailored video tutorials for the Unwind team, ensuring they could manage the website’s features with confidence.

Before partnering with Clickk, Unwind Hunter Valley faced several hurdles:

• Outdated Design & UX Issues: The previous website felt corporate and impersonal, lacking the warmth and luxury the brand wanted to convey. Broken links and malfunctioning filters further hindered the user experience.
• Technical Integration Obstacles: The existing Newbook integration was riddled with issues, including non-functional filters and broken booking paths.
• Balancing Design & Functionality: The project required a delicate balance between aesthetic appeal and technical feasibility, especially given the limitations posed by the Newbook integration.
• CMS Usability: Creating a content management system that was both user-friendly and compatible with third-party integrations posed a significant challenge.

Clickk adopted a methodical and collaborative approach to tackle these challenges:

• Discovery Workshops: Initiated the project with in-depth workshops to understand Unwind’s vision, drawing inspiration from LaBode Accommodation and Airbnb’s user experience.
• Tailored UX/UI Design: Focused on creating a clean, modern aesthetic. The team stripped back the overly colourful design of the old website, opting for a predominantly white palette that allowed the high-quality imagery to shine.
• Newbook Integration: Overcame technical limitations by creatively working within the constraints of Newbook’s API, ensuring seamless data flow for property listings and bookings.
• Custom Development: Developed a bespoke WordPress CMS tailored to Unwind’s needs, ensuring ease of use while maintaining compatibility with third-party integrations.
• Rigorous Testing: Conducted extensive testing across devices and browsers to ensure a flawless user experience.

The transformation of Unwind Hunter Valley’s website delivered outstanding results:

• Enhanced User Experience: The new website offers a modern, luxury feel, with intuitive navigation and visually stunning design.
• Seamless Booking Process: The Newbook integration now functions flawlessly, providing real-time availability and simplifying the booking process.
• Positive Client Feedback: Dave, Unwind’s owner, was thrilled with the results, praising the website’s maturity and modern design. He enjoyed the process so much that he expressed interest in future collaborations.
• Positioned as a Regional Resource: Beyond accommodation, the website now serves as a comprehensive resource for visitors to the Hunter Valley, offering insights into local events and attractions.

Clickk’s work with Unwind Hunter Valley is a testament to the agency’s ability to blend technical expertise with creative design. By overcoming complex integration challenges and delivering a visually stunning, user-friendly website, Clickk has helped Unwind position itself as a premium accommodation provider in the Hunter Valley. The project not only met but exceeded client expectations, paving the way for future collaborations.