• Custom Website Design: A modern, conversion-focused design that clearly communicates domus-AU’s modular building system and its commercial advantages.
• Customised WordPress CMS: A flexible backend allowing internal stakeholders to easily update content, projects, and future developments.
• 3D Model Integration: Interactive 3D viewer enabling users to explore modular builds, improving understanding and engagement.
• UX/UI Strategy: Structured layouts and user journeys designed to simplify technical information and guide users toward enquiry.
• Training & Handover: Backend training and support resources to ensure long-term usability and independence.

domus-AU entered the project with a strong product but a complex story to tell.

Their modular system, positioned as a faster and more efficient alternative to traditional construction, required a website that could clearly communicate its value to builders, developers, and investors.

The primary challenges included:

• Communicating a new concept: Simplifying a non-traditional building method into something immediately understandable and credible.
• Building trust: Overcoming hesitation from industry professionals unfamiliar with modular systems.
• Technical storytelling: Explaining speed, scalability, and cost efficiency without overwhelming users.
• Diverse audience needs: Catering to builders, developers, and project managers with varying levels of technical knowledge.
• Driving action: Turning a complex product into a clear, enquiry-driven sales journey.

The project was approached with a clear focus on clarity, structure, and conversion.

Strategy & Discovery

The project began with a detailed discovery phase to define domus-AU’s audience, goals, and positioning. The website needed to sell the system, demonstrate outcomes, build confidence, and drive enquiries.

Information Architecture

A simplified sitemap and structured content flow were developed to guide users through the system step by step. This ensured visitors could quickly understand how the product works and why it matters.

Visual Communication

To overcome complexity, the design focused heavily on visual storytelling. This included diagrams, structured layouts, and the integration of 3D models to allow users to interact with the product in a tangible way.

UX/UI Design

Clean, modern layouts were created to balance technical detail with simplicity. Key messages were broken into digestible sections, ensuring users could scan and absorb information without friction.
Development & CMS Customisation
The site was built on WordPress using Elementor, allowing for flexibility, scalability, and ease of updates. The CMS was tailored to support future growth, content expansion, and internal team use.

Conversion Strategy

Clear calls to action, enquiry pathways, and supporting content were implemented to guide users from understanding to action, turning the website into a functional sales tool.

The final website delivers a strong balance between innovation and clarity.

• Clear Value Communication: The modular system is presented in a way that is easy to understand, even for users unfamiliar with alternative construction methods.
• Improved User Experience: Structured layouts and visual elements simplify complex information, reducing friction across the user journey.
• Stronger Commercial Positioning: The website reinforces domus-AU’s positioning as a scalable, efficient solution for modern construction.
• Increased Engagement: Interactive 3D models and visual storytelling create a more immersive experience for users exploring the system.
• Conversion-Focused Design: The site is built to guide users toward enquiries, supporting domus-AU’s growth and sales objectives.