The goal for RTC Group was clear: create a digital presence that truly embodied their tagline “Setting the Standard.” The website needed to showcase their dual service offerings, national footprint, and proud community ties, while being easy for their team to manage into the future.

• Custom WordPress Website: Built with Elementor for flexibility, scalability, and ease of editing.
• Modern Design: A bold, impactful look aligned with RTC Group’s “Setting the Standard” brand.
• Service Division Spotlight: Clear emphasis on the two core business divisions; Construction and Facilities Maintenance.
• Visual Storytelling: Layered imagery and collage-style elements to reflect RTC’s rich history.
• Community Showcase: Dedicated section highlighting RTC’s partnerships with local sportspeople, groups, and associations.
• National Presence Animation: A custom GIF on the About page to illustrate RTC’s footprint across Australia.
• CMS Training & Support: Easy-to-manage content system with training, hosting, and quarterly reviews

Before engaging Clickk, RTC’s website was falling short of representing their market-leading position. It lacked the visual impact, structure, and storytelling required to make a strong impression on both clients and the community.

• Outdated Design: The previous site looked tired and didn’t reflect RTC’s standing as an industry leader.
• Lack of Service Clarity: Construction and Facilities Maintenance weren’t properly defined or showcased.
• Underrepresented Heritage: RTC’s growth from Newcastle origins to a national brand wasn’t told online.
• Community Engagement Gap: Despite strong local partnerships, their commitment wasn’t visible on the website.

To address these challenges, we designed a strategy that combined striking visuals with clear messaging. Every design choice, from colour to typography was deliberate, ensuring that RTC’s story and services were communicated with impact.

• Yellow Highlight Treatment: Incorporated throughout the site for emphasis, guiding the user’s eye and encouraging interaction.
• Experimental Typography: Larger, bold type to emphasise key phrases while keeping layouts balanced and modern.
• Division Emphasis: Prominent placement of Construction and Facilities Maintenance on the homepage to establish clarity immediately.
• Collage & Layering: Layered visuals to convey both history and contemporary design appeal.
• Dedicated Community Design: A custom-built area showcasing RTC’s investment into local groups and associations.
• National Footprint GIF: Animated design element demonstrating RTC’s presence across Australia in a dynamic way.

The final website now reflects RTC’s reputation as a national leader while celebrating their heritage and community involvement. It provides a polished digital platform that makes a lasting first impression and positions RTC for future growth.

• Stronger Brand Presence: The new site reflects RTC’s position as a market leader and delivers the visual impact their team wanted.
• Clearer Service Offering: Users can immediately see and understand the two main divisions of RTC’s business.
• Celebration of Heritage: RTC’s story of growth and achievement is woven into the design and content.
• Community Recognition: Partnerships and local contributions are now given a prominent place online.
• Positive First Impressions: The final result achieves Richard’s key measure of success, when viewing the site, the reaction is simply “wow.”