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Spicy Pilates

Spicy Pilates is a newly established business unit of Muse Pilates focusing on selling online courses to a younger demographic. With the introduction of a secondary online brand, Mackenzie and the team engaged with Clickk to build a website that helps sell courses with Kajabi.

Revolutionise Pilates experience with spicy design

  • Custom WordPress Website
  • Integration with Kajabi
  • Strategy & Workshop

The main focus of the project was to create a website that appeals to the 18 – 25 year old demographic. The website needed to be conversion optimised to help drive the sale of the online courses. With courses selling for around $1,990 the project required a strategic approach to ensure visitors could gather all required information before making a purchase.

Furthermore, the website needed to link to Kajabi which was the online course builder used by Spicy’s Pilates. To ensure a seamless experience, the website branding and aesthetic needed to match that of the payment portal in Kajabi.

The overall aesthetic needed to be fun, funky and fresh using the existing branding guidelines for reference.

We started the project with a strategic workshop to gain an in-depth understanding of the client’s goals and needs. The project was a collaborative approach between Mackenzie and the Clickk team. Mackenzie had the vision for a visual identity that appealed to the Gen Z audience aka the ‘Tik Tok’ generation. The goal was to create something bright, bold and fresh.

Jemma commenced the project by creating mock-ups for the primary pages of the website. She selected bright stock images that matched the clients vibrant brand. The stock images not only enhanced the initial designs, but were later used as inspiration for the teams photoshoot.

Mackenzie and the team were really thrilled with the new website design. The bright use of colours and imagery perfectly captures the overall vision for the project. In addition to the visual aesthetic, the elegant design provides a seamless user experience, making it easy for visitors to purchase pilates courses online.

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