• Custom-Designed WordPress Websites: Developed two distinct yet cohesive websites tailored to ISNF & EPP’s needs.
• Tailored WordPress CMS: Ensured easy in-house management for effortless content updates.
• Visual Mega Menu: Enhanced navigation with visual cues for better user experience.
• Dynamic Partner Directory: Implemented a randomised display to ensure equal exposure.
• Custom Icons & Branding Elements: Inspired by ISNF’s founding artwork to create a unique digital identity.
• Interactive Page Transitions: Integrated animations featuring ISNF’s ampersand brand mark.
• Accessibility Features: Implemented UserWay widget to improve site usability for all users.
• Advanced Form Logic: Developed custom Gravity Forms with conditional logic to streamline applications.
• Optimised Performance: Ensured seamless mobile and desktop performance with fast load times.

• Outdated Design: The existing websites lacked a modern, engaging feel and failed to effectively communicate ISNF’s mission and values.
• Content Consistency: With partner images of varying quality and missing content from some partners, maintaining a cohesive visual identity was a challenge.
• Navigational Complexity: Users needed an intuitive structure that made it easy to find partners, apply for funding, and understand ISNF’s purpose.
• Email Clutter: ISNF received a high volume of unqualified partnership applications, leading to inefficiencies in communication.
• Brand Alignment: The ISNF team wanted a bold and unapologetic design without overwhelming users.
• Strict Timelines: The project required careful coordination to ensure timely delivery without compromising quality.
• Efficiency in Development: The website design and layout for Ian & Shirley Norman was repurposed for its sister company, Embrace. Many page sections and functionalities were copied over and redesigned, streamlining development and maintaining consistency across both platforms.

1. Discovery & Strategy

• Conducted in-depth research into ISNF’s goals, values, and target audience.
• Held a collaborative workshop to define branding direction and functionality requirements.

2. UX & UI Design

• Developed a clean, bold, and visually striking design using ISNF’s signature purple sparingly to maintain balance.
• Created custom icons and image masks to add depth and personality.
• Implemented a layered text effect and animated page transitions featuring ISNF’s ampersand logo.
• Repurposed ISNF’s website layout and design for Embrace, modifying sections and functionalities to fit its unique identity while maintaining efficiency.

3. Content Management & Accessibility

• Built a dynamic partner directory that randomises the order to ensure equal exposure.
• Integrated the UserWay widget for improved accessibility compliance.
• Developed custom Gravity Forms with conditional logic to streamline partnership applications and reduce unqualified submissions.

4. Development & Optimisation

• Built a flexible WordPress CMS that ISNF could easily manage.
• Optimised site speed and ensured seamless responsiveness across devices.
• Incorporated a mega menu for intuitive navigation with visual cues.

5. Launch & Training

• Provided video tutorials and a training session for the ISNF team.
• Ensured a smooth transition with no downtime during the website launch.
• Conducted final testing across browsers and devices for flawless performance.

• Enhanced Brand Presence: The new design aligns perfectly with ISNF’s values—bold, impactful, and welcoming.
• Improved Navigation & Engagement: Users can quickly find partners, funding opportunities, and key resources.
• More Efficient Application Process: Conditional logic in forms reduced unqualified submissions, cutting down email clutter.
• Positive Feedback from ISNF: The team was thrilled with the final result, particularly how the site captured their unique identity.
• Increased Usability: The WordPress CMS enables ISNF to easily update content, reducing reliance on external support.
• Development Efficiency: By repurposing ISNF’s website layout and design for Embrace, significant time and resources were saved while maintaining a cohesive digital identity for both organisations.