• Custom-designed single-page website: A refreshed one-page website designed to modernise Arrow’s online presence while maintaining familiarity with the existing brand and style.
• WordPress CMS: Built on WordPress with an easy-to-manage backend so the Arrow team can update website content internally.
• Scrolling navigation and anchor links: A clean navigation experience allowing users to jump directly to key sections and quickly find relevant information.
• Scrolling animation effects: Subtle animated transitions throughout the site to create a polished and modern browsing experience.
• Animated logo carousel: A custom logo scroll showcasing Arrow’s affiliations and reinforcing credibility.
• Custom values graphic: A bespoke visual element highlighting Arrow’s values of Commitment, Connection, Trust and Expertise in an engaging, easy-to-digest layout.

Arrow’s existing website had strong foundations, but like many long-running websites, it had gradually accumulated more pages and content than needed.

Joe wanted the website to feel fresh and current without throwing away what already worked. The goal wasn’t a dramatic redesign. It was to modernise the experience, tighten up the content, and create something cleaner and easier to navigate while keeping within budget.

The main project considerations included:

• Refreshing without rebuilding: Updating the design enough to feel current while keeping Arrow’s established visual identity intact.
• Content consolidation: Reviewing the existing website and condensing the most important information into a clear, single-page experience.
• Budget efficiency: Delivering meaningful improvements while working within a practical project budget.
• Improved navigation: Making content easier to access without users needing to jump across multiple pages.
• Maintaining familiarity: Ensuring existing clients and stakeholders still recognised the Arrow brand and website style.

Our team approached the Arrow refresh with a focus on efficiency, clarity and design refinement.

1. Website review and content planning
We started by reviewing the existing Arrow website and identifying the most important content across the current pages. The focus was on what users actually needed to access quickly and how we could present that more clearly.

2. Design refinement
Jemma led the design phase, taking the foundations of the current website and modernising them with updated spacing, cleaner typography, stronger visual hierarchy and a more polished layout. The goal was simple: keep the recognisable Arrow style while bringing the design into 2026.

3. Single-page structure and navigation
Once the content structure was mapped out, we reorganised the information into a single-page format. Custom scrolling navigation was introduced so visitors could quickly move between sections and always understand where they were on the page.

4. Development and animation
The site was then built in WordPress and enhanced with lightweight animations including smooth scrolling transitions and an animated logo carousel. We also created a custom-designed values graphic to visually communicate Arrow’s key principles in a more engaging format.

5. QA and launch
Before launch, the site was tested across devices and screen sizes to ensure navigation, responsiveness and animations worked smoothly. Once approved, the refreshed website went live with minimal disruption.

The finished website delivered exactly what Arrow was after: a fresh, modern website without the cost or complexity of a full redesign.

Key outcomes included:

• A modernised online presence that feels current while staying true to Arrow’s established brand.
• Simplified website structure with key content consolidated into a clear single-page experience.
• Improved user experience through scrolling navigation and easier access to information.
• Stronger visual presentation with updated styling, animation and custom graphic elements.
• A practical budget-friendly solution that met expectations without overcomplicating the project.

The end result feels familiar in all the right ways, but noticeably sharper. A clean refresh, a simpler user journey, and a website built to keep Arrow moving forward.