Our team undertook a complete website rebuild, ensuring it aligned with their new brand guidelines and improved the overall user experience. Our main deliverables included:

• Website Redesign: We design a complete UX/UI kit and page layouts with all necessary pages to ensure the website was scalable. The minimalistic design utilised white space and incorporated the company’s branding guidelines.
• Responsive Design: the new website was developed with a responsive layout which automatically adjusted the website content based on the size of the screen it was being displayed on.
• Customised WordPress CMS: Our team customised the WordPress content management system specifically on Pete’s requirements. This allowed him to easily add, edit and remove case study’s, articles as well as edit static text and images across the website.
• SEO Optimisation: we implemented basic on page SEO practices which include creating meta-titles, descriptions and 301 redirects to preserve the website rankings in Google. The website scored 92/100 on Google SEO PageSpeed insights test.
• Performance Optimisation: Ensured fast load times we implement speed optimisation practices which include reducing image size to enhance page load time. The website scored a 91/100 on Google Page Speed score on our post launch tests.

One of the main challenges of the redesign was aligning Wildara’s new brand guidelines with the functionality of their website. The brand refresh featured a clean/minimalistic aesthetic, which we needed to reflect in the new website.

It was essential to strike a balance between a simple design while ensuring the site still delivered key information and functionality required by Wildara’s visitors. In addition, we had to ensure that the customisation of the WordPress CMS did not compromise the user-friendly interface, making it simple for Wildara’s team to manage the website moving forward.

Our approach to the redesign was structured into four stages to ensure collaboration and efficiency throughout the entire build.

1. Workshop: We commenced the project with a design workshop, working closely with the Wildara team to gain an understanding into their goals, challenges, and vision for the project. This provided greater insights into the clients needs and aesthetic goals for the website. Together with the Wildara team we put together a project timeline and content delivery schedule to ensure all stakeholders understand their role
2. Design: Based on the findings from the workshop, our designer created a concept site utilising a minimalistic design which incorporated white space throughout the pages with clean typography and intuitive navigation to create a great user experience.
3. Development: When the design was accepted, we proceeded to the development stage. This involved the customisation of the CMS, implementation of the SEO components of the website and refining of the mobile and tablet responsiveness of the website.
4. Revision: After development, we proceeded to the revision phase of the project. We gave the Wildara team access to the development website site to review draft copy of the website for feedback. By working closely with the client we were able to refine the design and functionality of the website and make necessary adjustments to suit the clients aesthetic goals.
5. Launch, testing & quality assurance: The final stage of the project was to launch the website on the clients hosting and preform our quality assurance tests. We ran a content management training session; this included adding projects, insights and basic text and image changes to the website.

The result was a sleek and modern website that the Wildara team, was extremely happy with. The site not only reflected their new brand identity but also offered a seamless user experience across devices. The customised WordPress CMS has empowered Wildara’s team to manage content effortlessly, keeping the site relevant and up-to-date.

This project successfully elevated Wildara’s digital presence, aligning with their business goals and brand vision.