• Template Based WordPress Website: Built using a business essentials template, fully customised for Blinds N Shutters with tailored functionality and branding.
• Video Background Montage: Sourced and repurposed existing video footage to create a visually engaging homepage experience.
• SEO Migration: Worked with Gorilla360 to migrate all metadata, including meta titles and descriptions, ensuring no loss in rankings.
• Structured Content for SEO: Reformatted long-form text into tables and dropdowns, improving readability while maintaining SEO strength.
• Custom WordPress CMS: Enhanced dashboard functionality to allow easy updates to services like Blinds, Curtains, Shutters, Awnings, and Screen Doors.
• Navigation Overhaul: Implemented a sleek pop-out menu for a more intuitive browsing experience.
• SEO-Aligned Development: Built within Gorilla360’s SEO framework to ensure long-term ranking stability and performance.

Before the Redesign:

• The website was content-heavy, making it difficult for users to quickly find relevant information.
• The structure and metadata were not optimised for SEO, potentially affecting search rankings.
• The CMS was not user-friendly, requiring technical knowledge to make basic updates.

Project Challenges:

• Adapting a template-based design while making it unique and engaging.
• Ensuring all SEO migration elements aligned with Gorilla360’s ongoing strategy.
• Finding and repurposing high-quality video footage for the homepage.

• SEO-First Strategy: Collaborated with Gorilla360 to map out a migration plan, ensuring metadata, URL structures, and content optimisations were retained.
• Content Streamlining: Restructured information-heavy pages with tables and dropdowns, making them easier to read while still optimised for search engines.
• Engaging Visuals: Edited and repurposed existing videos to create a professional video background montage, enhancing the site’s aesthetic appeal.
• User-Friendly CMS: Customised the WordPress backend to allow the Blinds N Shutters team to easily add and update their services without needing external assistance.
• Improved Navigation: Designed and implemented a pop-out menu for seamless browsing and improved user experience.
• SEO Compliance: Ensured the entire development process aligned with Gorilla360’s best practices, providing a stable foundation for continued SEO growth.

• Enhanced User Experience: The pop-out menu and structured content improved navigation and readability.
• SEO-Friendly Structure: The site was designed to support Gorilla360’s ongoing SEO efforts without losing ranking momentum.
• Stronger Visual Identity: The video montage added an engaging, premium feel to the homepage.
• Simplified Content Management: The team can now update services like Blinds, Awnings, and Screen Doors without technical expertise.

The result? A modern, functional, and SEO-optimised website that positions Blinds N Shutters as a leader in its industry.