How to Create Great Social Media Content

October 16, 2021

The internet is an exciting place. There are so many opportunities for marketers to get their message out there, but it can be hard to know where to start. Yet, in today’s marketing world, content creation is at the heart of every business and its marketing efforts. Creating great social media content doesn’t have to be difficult, though! Many companies are surprisingly still lagging when it comes to producing engaging content. Engaging content stands a better chance of spreading across social media platforms quite fast. Your content may even go viral! This is because social media users always feel compelled to share engaging and catchy content. As a business, you need to capitalize on this! 


Social media followers and potential customers may share great content because of many reasons. Some people like social approval. They will share content they perceive as being engaging with their friends. This is their way of interacting with them. Others may simply find your content to be too entertaining not to share! Whatever reasons motivate them, it is your duty to ride the wave and milk that opportunity. 


Creating great social media content is an art! Here are some tips on how you can create the best possible content for your brand’s social media pages with minimal effort and time commitment. Mastery of this technique will enable you to stay ahead of the competitors.

  1. Start By Knowing Your Audience.

Conduct a simple analysis to understand your audience better before you create any content. This is because you need to have a vivid understanding of your target audience. You can also find out more about the people who have been interacting with your content and note the time duration they have been engaging with your content. This will help you to get a clear insight into the content that is in demand. You will also get to see which particular social media platforms do better than others. This will consequently assist you in devising new marketing strategies and create the best content that will reach them more effectively. 

  1. Create Content That Will Add Value to The Daily Lives of Your Followers and Customers

The content which we are advocating for is that which is realistic and practical! This will help your followers have to be able to put your content into practice. If they can apply your content in their daily lives, then your content is doing what it is supposed to, i.e., offering them value. If your content can help your potential customers to address their challenges, they will perceive it as adding value to their lives. Your followers will feel special as they will see that you are concerned about them. They will feel compelled to comment on the content and even share it on their own pages. Consequently, your customers will become more loyal to your brand and its products.

  1. Create Content That Sparks Your Customers’ Emotions

To achieve this, create social media content that will trigger all manner of emotions in your target market. This tactic is very effective in creating great social media content that stands a chance of going viral. Good social media content will stir up various emotional reactions and compel people to share your content. Whether it is shock, excitement, or sadness, if your followers feel some emotion about your content, then it must be great content. The only option that remains is for them to share it.

  1. Structuring Your Content Well for Great Results

This is all about enabling your followers to read and understand your content easily. The quickest way of losing a follower or a potential customer is through confusing, complicated, and disorganized content. The purpose of creating great content is to enable you to become entrenched into the back of your followers’ minds! This is only possible if they can extract meaning out of your content with ease. Therefore, great content does not just boil down to flowery language and imaginative pieces. It’s about its structure as well. Make use of listing tools such as bullet points, numbered lists, headings, etc. This will enable them to understand the flow of your content better. 

  1. Capitalizing On Current and Trendy Topics Will Be A Plus! 

This technique is quite as easy as it sounds! However, to be successful, you need to be a proactive marketer and always ensure that you stay updated with the latest trends in your industry. You can use the latest news, recent events, and emerging trends as fodder through capitalizing on them to create content that you can share with your followers on social media who double up as your potential customers. Creating content around recent news will generate a lot of buzz around your content. Your content becomes highly shareable. 

  1. Include Video Content

Video content is one of the best, if not the best digital marketing techniques today. The impact which the video marketing strategy has had on the market is mind-blowing! Marketers, advertisers, and researchers alike admit that video content will dominate internet traffic for many years to come. This is because video content has a huge potential to go viral. This is due to the high level of engagement that video content generates. Social media platforms like YouTube, Facebook, and Instagram are some of the best platforms to use video content. They offer you the perfect opportunity to share all the creative and interactive video content you create. 

In conclusion, over the years, social media has become an important marketing tool for brands globally. Social media platforms are the channels that link brands to their target market. These platforms enable brands to engage with their followers easily and build a relationship. However, this will only happen in the presence of great content! This means content that will resonate with them, address their needs, is of high quality, offers them value, and is highly shareable! Remember these commandments when you are creating content for your social media platforms.