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branding

What is Branding

In today’s hyper-competitive marketplace, businesses need to do everything they can to stand out from the crowd. That’s where branding comes in. By creating a unique and memorable brand identity, businesses can communicate what makes them special and attract attention from potential customers. If you feel overwhelmed by the task of branding your business, don’t …

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Transition from Google’s Universal Analytics to GA4

Not long ago, Google officially announced they will retire the prior version of Google Analytics (Universal Analytics or GA3) on 1 July 2023 and launch the new version. Therefore, it’s time for users to start making approaches to migrate over to the new platform (Google Analytics 4) before GA3 is officially eradicated. Although the news …

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15 Types of Digital Marketing Materials you need in 2021

Digital marketing materials or digital marketing collateral refers to a brand’s media to promote its products and services. Any medium you can use to convey your brand message over the internet qualifies to be called digital marketing material or digital marketing collateral. The best digital marketing material will help you to nurture your potential customers …

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5 Steps we Improve Website Accessibility

Why is website accessibility so important? When people talk about accessibility, they tend to think of physical accessibility solutions, like elevators or ramps. However, digital and website accessibility is becoming just as important in this modern age.  Website accessibility is a process of making websites usable for everyone. It’s vital to make sure every one …

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