Does AI Content Hurt SEO? Why Publishing More Articles Isn’t Always Better
With the rise of AI, and business owners and marketing managers becoming more educated about SEO, we’ve seen an increase in clients wanting to take parts of their content and SEO strategy into their own hands. For the most part, I think this is a good thing. Clients are becoming more educated, they’re interested in […]
Google Maps Just Got a Huge AI Upgrade in Australia: What Businesses Need to Know
Google Maps has just rolled out one of its biggest changes in years in Australia. The new feature, Ask Maps, uses Gemini to let people search Maps by asking detailed, conversational questions rather than relying on simple searches like “plumber near me” or “best cafe Newcastle”. Google began rolling it out in Australia in English […]
Google’s June 2026 Spam Update: What Actually Happened, and Why We’re Not Worried About AI Content
What Google actually did Google released a spam update on 24 June 2026. It rolled out globally across all languages and finished on 26 June, taking a little over two days. This is the second spam update of the year, following one in March. Two details stand out. First, Google confirmed this update did not […]
The Google March 2026 Core Update: What It Means for Your Website
If your website traffic moved in late March or early April (up, down, or sideways) you’re not alone, and you’re not imagining things. Google finished rolling out its first major algorithm update of 2026 on 8 April, and a lot of business owners were left staring at their analytics wondering what on earth happened. We […]
Why Good Copywriting is Crucial for Websites
When it comes to creating a website, good design and user experience are essential. However, there’s one element that’s often overlooked – copywriting. At Clickk, we believe that good copywriting is a crucial component of any successful website. Good copywriting can not only convey the brand’s message but also increase engagement, drive sales and improve […]
Are Wix websites Unprofessional?
There’s no doubt that Wix websites are popular with businesses. With its simple drag-and-drop interface and low cost, it’s no wonder why business owners may choose a Wix website. However, there is a downside to using Wix – your website might appear unprofessional. Let’s unpack some of the reasons why Wix might not be the […]
Crafting the perfect brand personality and tone of voice
Brands, just like humans, have different personalities! But what is ‘brand personality? Brand personality is the emotional projection of your business or company. It’s the impression a business gives when people see your logo, hear your name, and read about what it does. A brand personality should be similar in tone to your product or […]
Why Content is so Important for Your Digital Marketing
Content is an essential part of marketing for all businesses across all industries. Content refers to the graphics, videos, or textual elements digital marketers put on their websites and blogs. Digital marketing is all about creating great content which you can use for your online marketing activities. This same content can be repurposed for your […]
How we create buyer personas to drive sales
Developing a buyer persona can assist your company in becoming more client-focused and helps you to understand what key features of a professional website will appeal to your target audience. Buyer personas are the idealised version of your client or customer based on research and data. By utilising personas, you can focus more on your […]