Meghan Richardson

Crafting the perfect brand personality and tone of voice

Brands, just like humans, have different personalities! But what is ‘brand personality? Brand personality is the emotional projection of your business or company. It’s the impression a business gives when people see your logo, hear your name, and read about what it does. A brand personality should be similar in tone to your product or …

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Why Content is so Important for Your Digital Marketing

Content is an essential part of marketing for all businesses across all industries. Content refers to the graphics, videos, or textual elements digital marketers put on their websites and blogs. Digital marketing is all about creating great content which you can use for your online marketing activities. This same content can be repurposed for your …

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